TGM 03: Cultivating Creativity, Kicking Social Media Addiction and Finding Your Calvin and Hobbes with Jason SurfrApp

Two of my favorite topics of discussion are the over-connected world we live in and how to intentionally cultivate creativity in our lives. Jason and I dove headfirst into both of those topics as well as many others.

And I couldn’t think of a better person which whom to have this particular discussion. Jason SurfrApp is hands-down one of the most brilliant people I know. I’m privileged to call him a friend and this conversation is definitely in my top 5 of the first 4 episodes of TGM. Wait…

Who knows what he really does at the Jason HQ, but officially, he’s a entrepreneur, best-selling author, creative thinker and a self-described “action taker and unconventional marketer”.

I loved Jason’s take on business, social media, finding balance and meaning on our lives and businesses.

Here are some of my favorite bits from the show:

On being over-connected and addicted to social media

“There were so many big companies that came to me and wanted to give me thousands of dollars if I could just come with a creative way that we could work together and I couldn’t come up with singe idea, because my brain was so taxed.”

“You don’t need to be on Facebook and Twitter to grow a business. We all built businesses before social media.”

“Everything is cyclical. Facebook will not be around for ever. Something new will come along.”

“I really believe social media is the next addiction. It’s the next cigarette, the next alcohol. We are literally going to have an entire network of social media doctors and therapists trying to wean people off this stuff and we just don’t realize it because it’s so new. I don’t think people understand the dopamine releases when we constantly check our likes, comments, etc.”

On finding your “one true passion”

“So much of what I tried to do in the last year and half was, find my passion, find my purpose. I wanted this direction for myself and this *one thing* that I was so good at. But that’s the thing, I’m not that way. I’m not good at one thing. I’m good at a lot of random stuff … but it all cobbles together”

“I’m not going to worry about how all these things thread together perfectly. That’s kind of what everyone tells you, you need your thing, your niche. Ok, I agree. But for some people, you may not find that thing for 10 years.”

On cultivating creativity:

“When anyone can get themselves into a state where they’re not worried about the criticism of other people … [great things can happen].“

“If you feel the resistance to something that’s so strong that it’s like, there’s no way I can do this … you need it more than you know.”

“I think the first 5 to 15 minutes of your day is the most important part of your day. It’s when my best creative thinking happens.”

“Intentionally start your day with something that makes you happy.”

What’s really important in business

“Everyone should try things. Listen to your gut and try new things.”

“I throw the stick. There are a lot of people who hold the stick and stare at all the different directions and do know where to through it. I just throw the stick an go after it.”

“Every business needs two phases: preparation and then effort.”

“I want a much smaller list of incredibly high quality people. I was so obsessed with the numbers of things. I’ve realized that it really does not serve you. What you need is the high quality, the low-number list of people who actually do things and who care and who want your message.“

On hard work and not giving up

“Seth Godin told me it’s not going to work. But I did it anyway.”

“Nobody sees the hard work. I had to send over 2000 emails to sponsor my book.”

“If I only put in part-time effort, I’m only going to get part time results.”

As always, I had a great time talking to Jason. Enjoy the show!

Show Notes

  • Min 6: Are some people just born with genius and the ability to come up with creative ideas or is more a matter of risk tolerance and learned skills?
  • Min 8: If the internet where then (2008), what it is today, could Jason still have come up with all the crazy marketing ideas? (Hint: Probably not)
  • Min 10: How Jason’s social media detox was key to being able to think creatively.
  • Min 13: How to fight the resistance to let go and how Jason let go a million-dollar business.
  • Min 19: How Jason failed at consolidating everything he does under a single “personal” band and why he now believes segmentation is the way to go.
  • Min 23: Deleting more than 50% of your list? What craziness is this?
  • Min 26: Why not build an overall personal brand instead of spreading everything out?
  • Min 30: Embracing generalism and giving up on “finding your passion.”
  • Min 36: What to do if you have multiple “passions”.
  • Min 40: Jason’s “idea validation” process.
  • Min 44: How to talk about what you do when you do a lot of different things.
  • Min 47: How to cultivate creativity.
  • Min 62: Jason’s personal process for cultivating creativity

Bits & Bytes Mentioned in the Show

More Jason


Published by Adam Clark on December 16, 2014

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